Kraft
interactive playbook / ux DESIGN
The Challenge
Kraft’s marketing team is comprised of over 500 marketers representing their various brands. The marketing team, rebranded "Makers," had an extensive amount of resources, but no central location to house materials, define best practices and share their vision.
My role
Art Director and Designer
I created an interactive playbook to house and link to a robust repository of insights and resources. I approached the playbook UX much like a website in that it has tiered content levels and a clean and intuitive navigation.
the RESULTS
The playbook was a resounding success, proving to be a great resource that is scalable and visible across all devices, both online and off, and the project earned special commendation from Kraft’s global CMO.
