Honeywell Sine
video scripting, storyboarding, art direction
Project: Product Launch + Explainer Video Series
Role: Creative Lead, Art Director
Services: Script Development, Storyboarding, Animation Direction, B2B Marketing
The Challenge
Honeywell Sine is a workplace experience platform that helps businesses manage visitor, contractor, and employee check-ins with smart, scalable solutions. As part of its push into new global markets, the team needed a video series that could quickly and clearly explain its complex product offerings to a wide range of B2B audiences.
The challenge: take enterprise-level SaaS functionality—facility security, compliance workflows, mobile check-ins—and turn it into approachable, engaging content that builds trust and drives conversion.
The Concept
We took a modular storytelling approach, developing a series of short-form animated videos that each focused on a core product benefit. The tone was clean, confident, and solution-focused, designed to cut through jargon while highlighting real-world use cases in healthcare, education, manufacturing, and more.
I led the creative from script to screen, ensuring each piece aligned with the Honeywell brand while offering clarity and personality that stood out in the crowded B2B SaaS space.
Execution
As Creative Lead and Art Director, I:
Developed clear, benefit-led scripts that simplified complex workflows
Created detailed storyboards to guide animation pacing and UX flow
Directed animation and VO production to ensure tone, clarity, and brand consistency
Collaborated cross-functionally with product, marketing, and development teams to align messaging with buyer needs
Each video was designed to be modular, easily shareable on landing pages, email campaigns, and social platforms, with language and visuals optimized for international scaling.
The Impact
The explainer series helped Sine better articulate its value proposition across verticals and markets. The videos became a key part of the product marketing toolkit, improving sales enablement and reducing friction in the onboarding and adoption process.
The work supported campaigns that contributed to:
30% increase in brand awareness
20% boost in engagement on product landing pages
Improved buyer confidence through clear, digestible messaging