Visette Boutique
Branding, Photo art direction, e-commerce creative
Project: Brand Photography & E-Commerce Creative
Role: Creative Director, Visual Designer
Services: Art Direction, Photoshoot Planning, E-Commerce Content, Lookbook Design
The Challenge
Visette is a luxury dress boutique tucked into Seattle’s vibrant Capitol Hill, known for its striking mix of local and international designers, bold color palettes, and timeless silhouettes. With plans to expand from a beloved brick-and-mortar experience to a full-fledged digital presence, the boutique needed a content-driven refresh that felt as elevated and expressive as its in-store vibe.
The task: build a visual foundation that could bridge the boutique’s romantic, high-style atmosphere with the functional needs of a modern e-commerce experience.
The Concept
Visette’s inventory is intentionally curated; dramatic pieces, lush textures, and silhouettes that speak for themselves. I wanted the creative direction to mirror that same elegance and confidence.
We leaned into rich fabrics, clean backdrops, and directional lighting to create a series of editorial-inspired product shots. The visual tone was both expressive and unfussy, letting the clothing command attention while creating cohesion across the brand’s digital and print presence.
Execution
I partnered closely with Visette’s owner and in-house production team to concept and art direct the boutique’s seasonal photography and digital content. Key deliverables included:
Creative direction and visual styling for product and editorial shoots
A cohesive image library for use across e-commerce, social media, and print
Design of a print lookbook and integration of assets into the new site, visetteboutique.com
The content was built with flexibility in mind, allowing for seasonal swaps, mobile optimization, and seamless transitions between editorial and shoppable formats.
The Impact
Visette’s new visual identity helped solidify its reputation as a boutique destination, online and off. The curated image library brought consistency and sophistication to the brand’s growing digital presence while honoring its independent spirit and fashion-forward sensibility.
Brand Identity & Guidelines
2019 coat collection lookbook
e-commerce website creative direction
social media creative development
ACCESSORIES
SPRING/SUMMER 2019
MISC. / STILLS
